Well after two and a half years of blogging I’ve finally decided it’s time to find myself a super niche. Sure, I’m very obviously a travel blogger, to which I have stayed loyal to since day one, and all of my readers have been so encouraging and supportive along the way. If you’re a blogger or thinking about starting one, you’ve probably read a handful of articles explaining how to get it right from the beginning. The number one piece of advice I seem to come across time and time again is that you need not only to choose a niche, but you also need to go even further and expand upon a particular subcategory of said niche. So you’ve probably seen a few blogs on budget travel, traveling solo, female travel, couples travel, luxury travel, etc. These blog do GREAT because they’ve picked a super specific category of travel and stuck with it. Therefore, their readers know exactly what type of content they’ll be getting, and even better, they know that it will be the exact content they WANT to read.
You may be wondering why I’m telling you all of this, and it’s because I’ve finally come to terms that I’ve fallen behind in this approach. I’ve been a blogger for the last two and half years and have yet to really decide what kind of traveler I am. I wouldn’t classify myself as budget, nor would I go so far to say I’m luxury – so where does that leave me? Where does that leave the rest us of out there? There seems to be a hell of a lot budget and luxury blogs out there, but not so many that outrightly say that they’re a little bit of both.
Even when I first started traveling, I was never so much a “budget” traveler. Sure, I enjoyed my fair share of bread and cheese picnics in Europe, but I also splurged for a nice hotel room if it meant we’d be a little bit more comfortable. I’ve roughed it on trains and busses through Asia, but I’ve also spent $250 on a one-hour flight to save myself from 14 hours on a bus.
I’ve stayed at the Four Seasons in Chiang Mai, taken nice cruises through the Caribbean and ate at a 5-star restaurant in Miami. Am I a luxury traveler? Not so much.
So what do you call the people who will always try to find the best deal, but not at the price of basic comfort? I take pride in finding a cheaper tour, a good deal on a meal or the cheapest beer in town. I also take pride in knowing that I sleep in nicer hotels with air conditioning and hot water. Where do I go from here?
I would call myself a “comfortable” traveler. I weigh up the costs of price, comfort and safety, and try to find a medium between the three. I’ll sacrifice eating at the white tablecloth restaurants in order to stay one night in a modern hotel. I’ll try to travel cheap as much as I can, in order to make the decision to book a flight instead of take the bus. I travel comfortably, but where does this leave a travel blogger?
Comfortable Travel isn’t as flashy or eye-catching as budget or luxury, nor is it as common to portray. That’s why I’ve had a hard time deciding which niche I would fall into, and why I’ve felt like I’ve just been going with it for so long. Everyone else seemed to know who they were, and I didn’t want to just declare myself as a certain type of traveler until I knew for sure. Even if you go back to my older posts, I’m sure you’ll get the sense that I’m always trying to tell you about the best deals, but I may not always be staying at the cheapest hostels, eating off the street food vendors or taking a 48 hour bus.
So that’s the first thing I wanted to tell you about. I’ll be writing more openly about traveling comfortably, and how much we actually spend while traveling. That way you can get a better idea on what you should budget if you’re similar to me.
Secondly – As I’ve started freelancing in Social Media Marketing in January 2015, I’ve learned a lot about how I can travel the world and work at the same time – a concept that many of you ask me about frequently. I wrote my first post on how I keep my professional life going while I’m on the road, and it was hugely successful. So I’ve decided to create a new section of the blog dedicated to life as a digital nomad. This will include tips and helpful resources that will help you work online and travel the world as well.
It seems to be more and more common to see people work on the road, finding jobs here and there to make some cash or working steadily from their hotel rooms. I want to show you how extremely possible it is to make a decent living while exploring the world, and how you can actually save money as well.
So Where In The World will be taking a slightly different focus from merely traveling, but it will also include professional development tips and stories on the road.
Stay tuned for both new exciting changes! I’m really happy to start this new journey with you all!